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2023 Annual Conference
Friday, March 17, 2023, 6:00 PM to Sunday, March 19, 2023, 2:00 PM CST
Category: RCA Events

RCA’s Annual Conference
March 17 - 19, 2023
Gaylord Texan, Grapevine, TX

Thank You to Our 2023 Underwriters









 Underwriter opportunities are available to RCA member companies. Click here for more information. 


RCA Member Companies: Unlimited, no-charge registration (does not include golf event)
Retailers: No charge
Architects: First registration from each organization, no charge; additional registrants $199

Refunds: Refunds will be made for any cancellations received on or before March 10. Substitute names may be provided at any time. No refunds will be given for golf if the course decides to cancel the event for weather-related reasons.

Note: The RCA Annual Conference is open to member GCs, prospective members, retailers, architects, and developers. Our only vendor attendees are our sponsors. If you are interested in sponsor opportunities, you can view them here or contact [email protected].


Reserve through the SPECS room block. Click here for venue information.
You must be registered for the conference to get the group rate. Access code for the room block rate will be provided in your event confirmation email.

Click Here to Register

Schedule of Events

Friday, March 17, 2023

6:00pm–8:00 pm 
Welcome Reception
Yellow Rose Pavilion (Gaylord Atrium)

Saturday, March 18, 2023

All conference sessions are in Texoma 1-2-3 (Vineyard Tower)

8:00–8:30 am

Hot Breakfast Buffet & Networking

8:30–8:45 am
Welcome Remarks
Ray Catlin, RCA President
Introduction of Board of Directors, Past Presidents, and Advisory Board; Recognition of Underwriters

8:45–10:00 am 
The Power of One: How One Attitude, One Action and One Person Can Change the World
John O'Leary
70% of the workforce is not engaged. John O’Leary dramatically “wakes people up” to realize their role and responsibility are significant. John helps organizations build a positive atmosphere to increase creativity and productivity. Attendees will learn how to reignite an environment built on shared goals, values, and focus. John will outline unconventional communication methods to dramatically (and positively) impact relationships.

In 1987, John O’Leary was a curious nine-year-old boy. Playing with fire and gasoline, John created a massive explosion in his home and was burned on 100% of his body. He was given less than a 1% chance to live. This epic story of survival (first showcased in 2008 with his parents acclaimed book Overwhelming Odds) has never felt more relevant than as we live through the COVID-19 pandemic together.

Today, John is the author of the #1 National Bestselling books ON FIRE and IN AWE. The latter released in May 2020 with many saying it is the message we all need right now. John is the host of the top-rated Live Inspired Podcast and a live and virtual event speaker teaching more than 50,000 people around the world each year how to live inspired. John’s emotional story-telling, unexpected humor and authenticity make each presentation unforgettable. John’s genuine, collaborative approach to partnering allowed him to understand early that clients’ biggest pain point in the wake of the fallout from the pandemic is team “burnout.” To address this, John expanded his Live Inspired Coaching program to bring his keynote from inspirational to transformational.

10:00–10:15 am

10:15–10:30 am
Recognition of Sponsors
Justin Elder, RCA Secretary/Treasurer
An overview of the companies that sponsor RCA and offer special programs and discounts for members. Attendees will have opportunities to meet with sponsor/member benefit provider representatives throughout the day.

10:30–11:30 am
Show Me the Money (Supply)
Anirban Basu, Chairman & CEO of Sage Policy Group, Inc.
Soft landing? Something harder? Whither inflation? This presentation will supply in-depth analysis of the major factors shaping economic outcomes, including central bank policymaking, worker attitudes, business confidence, and geopolitics. It will then turn toward a forecast for the year to come, highlighting the major risks that economic stakeholders will likely encounter.

11:30 am–12:15 pm
Lunch Buffet

12:15–12:45 pm
Business Meeting
Ray Catlin, RCA President

  • Introduction of 2023-2026 Board Members
  • State of the Association
  • Strategic Planning
  • Regional Events

Board Transition

  • Recognition of Outgoing Board & Advisory Board
  • Installation of Officers

Greetings from SPECS
Deena M. Amato-McCoy, SPECS Program Director, Chain Store Age
Gary Esposito, Vice President, Group Publisher Chain Store Age; SPECS Chairman

12:45–1:45 pm
The SERVE Method™: Creating Success with Extraordinary Customer Service
Charles Marshall

Who needs to learn more about improving their customer service skills? Everyone! Charles examines common business blunders and questionable customer-service practices that prevent companies from growing. In an often hilarious but always insightful examination of businesses of all sizes, Charles takes a look at what makes good customer service work, and what makes bad customer service disastrous. Good customer service never happens accidentally. It is imperative to create a corporate culture that is serious about putting the customer first. Delivering the goods and creating brand loyalty is a priority.

1:45–3:00 pm
Afternoon Beverage Break followed by Roundtable Discussions
A series of interactive discussions amongst attendees, moderated by RCA Board members and Advisory Board members. Topics will include the labor force, diversity, subcontractors, adaptation, succession planning, training, legislative issues, and more. This is a great opportunity to meet other members, make connections, share experiences, and learn best practices.

3:00 pm
Closing Remarks
Ray Catlin, RCA President

6:00–10:00 pm
Dinner & Casino Night
Cocktail reception, buffet dinner, casino nights & prizes. Dress your Texas Best!
RCA will provide shuttle service to/from Cowboys Golf Club.

  • 6:00 pm Cocktails
  • 6:30 pm Dinner
  • 7:00 pm Casino Night & Lawn Games
  • 9:00 pm Late Night Snack
  • 9:30 pm Prizes Announced (must be present to win)

Sunday, March 19, 2023

Registration Closed; check with staff at the conference whether onsite registrataion is available
9:30 am arrival; 10:30am shotgun start

Golf Tournament @  Grapevine Golf Course
3800 Fairway Drive, Grapevine, TX 76051

Transportation to Golf Tournament is individual responsibility. Scramble format with prizes for top foursome, closest to the pin, longest drive, and more. Additional fee to register. Foursome and individual registration are available. Retailers can register at no charge. Registration includes breakfast buffet, snacks and soft drinks on the course, and lunch. Rental clubs available for an additional fee of $75+tax (payment is made direct to course on day of event).

Individual Golfers: $150 / Foursome: $600

Click Here to RegisterSPECS Information
Information about the SPECS conference can be found at specsshow.com. Registration for the RCA Conference does not include registration for SPECS, and vice versa.