RCA Strategic Plan: 2016-2018
Adopted by the Board of Directors, January 2016
Goal: Retailer Perception: Retailers view RCA membership as an essential source for the top retail contractors
Actions:
- SPECS 2016 Retailer Listening Event/Retail Executive Forum
- Develop retailer elevator pitches
- Develop a “High-Value Target” retailer list for communication efforts
- More effectively leverage the Advisory Board
- Strengthen alliances with other associations and events
- Future SPECS-adjacent RCA member/retailer events
- Develop a “Retail Superintendent Academy”
- Promote RCA/facilitate retailer summits/annual GC meetings for the retailers
Goal: Membership Size and Clout: RCA has more than 200 members, representing 20% of industry revenues
Actions:
- Streamline new membership process to minimize new applicant frustration without lowering standards
- Streamline membership renewal process to eliminate paperwork headaches
- Develop differentiated elevator pitches for potential new members
- Develop a “high-value target list” for strategic membership additions
- Evaluate methods to incentivize member referrals
Goal: Member Engagement: More than half of members participate in “secondary activities” beyond the annual meeting
Actions:
- Reorganize and open up the committees to more non-board member involvement/leadership
- Implement a new member onboarding process
- Build an ongoing follow-up to the annual Owner’s Breakfast
- Identify additional member benefits to continue to enhance the value of our membership
- Develop a regional structure within RCA to provide ongoing networking and training opportunities
- Develop a “Vistage-like” structure to provide differentiated peer group content
- Develop succession targets and reach out to future committee members and future board members
- Evaluate the possibility of a strategic partnership with Construction Technology, Construction Business Owner, Construction Executive, Chain Store Age, and other magazines
- Develop a social media strategy for LinkedIn, Twitter and YouTube
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