RCA Strategic Plan: 2016-2018

Adopted by the Board of Directors, January 2016

Goal:
Retailer Perception: Retailers view RCA membership as an essential source for the top retail contractors

Actions:

• SPECS 2016 Retailer Listening Event/Retail Executive Forum
• Develop retailer elevator pitches
• Develop a “High-Value Target” retailer list for communication efforts
• More effectively leverage the Advisory Board
• Strengthen alliances with other associations and events
• Future SPECS-adjacent RCA member/retailer events
• Develop a “Retail Superintendent Academy”
• Promote RCA/facilitate retailer summits/annual GC meetings for the retailers

• Streamline new membership process to minimize new applicant frustration without lowering standards
• Streamline membership renewal process to eliminate paperwork headaches
• Develop differentiated elevator pitches for potential new members
• Develop a “high-value target list” for strategic membership additions
• Evaluate methods to incentivize member referrals

• Reorganize and open up the committees to more non-board member involvement/leadership
• Implement a new member onboarding process
• Build an ongoing follow-up to the annual Owner’s Breakfast
• Identify additional member benefits to continue to enhance the value of our membership
• Develop a regional structure within RCA to provide ongoing networking and training opportunities
• Develop a “Vistage-like” structure to provide differentiated peer group content
• Develop succession targets and reach out to future committee members and future board members
• Evaluate the possibility of a strategic partnership with Construction Technology, Construction Business Owner, Construction Executive, Chain Store Age, and other magazines
• Develop a social media strategy for LinkedIn, Twitter and YouTube