RCA Professional Development Webinar:

LinkedIn for Retail Contractors
How to Turn Your Profile Into a Business Development Tool

Most contractors treat LinkedIn like an online resume. They set it up once and forget it. But for retail construction companies, LinkedIn is where your next client, design partner, or JV opportunity is already looking for contractors like you.

In this working webinar, attendees will open their LinkedIn profiles and make real-time improvements with guided instruction, including using AI tools to sharpen their headlines, summaries, and positioning.

All attendees will receive the recording of the webinar, a copy of the slide deck, and the resources shared in the webinar.

Who This is For
Principals, Business Development Directors, and Marketing Professionals at RCA member companies.

Key Takeaways
• Walk away with a fully-optimized LinkedIn profile that positions you as a retail construction expert, not just a construction company employee with an online resume.
• Learn how to amplify your company’s business development efforts using LinkedIn.
• Leave with a concrete action plan to maintain momentum.

About The Presenter
Lorraine Cline DeShiro has spent 38 years helping construction companies grow from $10 million to $100 million+ in revenue at her creative agency, Cline Design. As the chief architect of the Contacts to Contracts Framework™, she knows exactly how contractors win retail clients. In 2024, she co-founded the Construction Marketing Network (CMN); in 2026, she launched Petra, the first all-inclusive construction marketing platform built exclusively for commercial contractors (not McGuyered to fit construction’s long sales cycle). Lorraine is a Penn State graduate and is active in NAWIC, AGC, and PWC Boston.

Date: Wednesday, June 17, 2026
Time:  2:00 PM - 3:00 PM ET
Location:  Zoom
Cost: No cost to participate. Advance registration is required.

There is no fee to attend, but the event is open ONLY to current RCA members, retailers, developers/landlords, and RCA sponsors/benefit providers. The session will be held via Zoom. Access information will be sent after registration.

RCA members: we encourage you to share this with all members of your teams, including business development and marketing directors, project managers, superintendents, PMs/APMS, and other leadership in your organization.

Register for this event

 
Be sure to use the link at the bottom of the page to add this event to your personal calendar!